A lot of companies do not know how far certain business incentives go when it comes to creating the kind of relationship that keeps them earning and keeps the other people associated with them happy. There are a number of companies who reason out that the services that they offer at competitive prices are enough to keep their customers happy. In reality, when a customer finds another company with the same kind of quality service at the same price and with certain incentives added, they will readily switch to the company that gives them more.
These incentives that you give your customers need not be as expensive as you think they may be. In fact, simple incentives like cheap mugs, shot glasses, fruit baskets, discounts and the like can go a long way when it comes to cultivating customer loyalty. This of course depends on the kind of clientele you have and the kind of business your run. If you are a business that deals with high profile clients who shell out huge sums of money for the services you offer, token business incentives like branded items and even high quality food stuff will also help establish a better customer and service provider relationship.
Some of the items you can give big shots that patronize your services include gift baskets that are personalized to their tastes. An example that can easily describe this is one where a law firm gives the CEO of one of their corporate clients a gift basket for Christmas that contains some of his favorite cigars, flavored cigarettes, a quality branded lighter and a bottle of one of his favorite wines. This kind of an enticement is put together to show the client that the company appreciates his continued patronage and that they know him that well to know what he likes and wants.
Another kind of incentive you can use to help keep people associated with your company happy is the items that you give to clients who refer other clients to you and your business. This kind of an incentive may come in the form of thank you gift baskets that consist of premium items like Belgian chocolates, wines, branded watches and jewelry and even quality golf clubs and clothing. Depending on the kind of person you are giving these business incentives to, the items will vary accordingly.
Incentives you give to suppliers that sell lower priced materials to your company are actually more of a thank you token and a safety move to keep them from raising prices on you or giving you substandard materials that you need. There are also incentives that are targeted at certain business associates that give you valuable information to help keep you ahead of your competition. All of these well thought out incentives, whether they are for big shot clients or for the people who buy your products and help your business out, are made to help increase the loyalty of these people to you and your brand and to increase your revenue and you’re your business running smoothly.
Jason Forthofer is a writer for Grand Incentives, a leading travel incentives company.